PEOPLE'S CHOICE COUNTRY AWARDS 2024
The People's Choice Country Awards returned for its second year at the Grand Ole Opry in Nashville, Tennessee, one of the most iconic venues in country music. Luke Halls Studio was invited to design the video content for the show, and I contributed across the project working on the 3D stage design visualisation and broadcast elements through design, animation and rendering.
Designing for a live awards broadcast brings a specific set of constraints. The content has to work simultaneously as a physical stage experience for the audience in the room and as a composed television picture for millions of viewers at home. Every element needs to hold up across both contexts, which shapes decisions around scale, timing and visual complexity from the earliest stages of the process.
Photo and video credits: Luke Halls Studio · NBC
Role: Designer, Animator
Studio: Luke Halls Studio
Client: Den of Thieves, NBC
Tools: Cinema 4D, After Effects,
Year: 2024